Raja Baso Tahu SABOGA Management that has successfully well formed the business model and executing an accurate business strategy to respond a dynamic forces that affecting growth and change in the business’ mission and vision in its business platform from year to year since they established in 1986, again, they need to be prepared more to do extra business exercises to answer a gloomy thought that tailing both Mr. Benny Sunjaya and Mrs. Suswati Purwita, the founder of Raja Baso Tahu SABOGA. How Raja Baso Tahu SABOGA may keep up over the years? Will Raja Baso Tahu SABOGA still become the leading products among the players?
Course Major: Hospitality Marketing Management, Strategic Management
Related Topics: Marketing Mix, Entrepreneurship
Teaching Note Availability: Raja Baso Tahu SABOGA: PAST, PRESENT, AND FUTURE [Teaching Note]